On November 6th, the 16th Belt and Road Eco-Agriculture and Food Safety Forum was successfully held in Shanghai as a concurrent event of the 6th China International Import Expo. The forum was hosted by the State Administration for Market Regulation and co-organized by the Shanghai Municipal Administration for Market Regulation, the Development Research Center of the State Administration for Market Regulation, and the Secretariat of the Belt and Road Eco-Agriculture and Food Safety Forum. Cai Pipeng, General Manager, Beverage Division of Fujian Panpan Food Co., LTD, attended the opening ceremony of the forum and delivered a speech.
Cai Pipeng, General Manager, Beverage Division of Fujian Panpan Food Co., LTD, delivered a speech
Respected leaders, guests, and everyone present,
Hello! Established in 1996, Panpan Food Group has transformed from a small food factory into a leading private enterprise with 17 large modern production bases across China. We are honored to be the official sponsor and exclusive supplier for prestigious events such as the Beijing Winter Olympics, Paralympics, and Qatar World Cup champion Argentina national team. This year, we have also become the official supplier for the Chengdu Universiade and Hangzhou Asian Games. During the Winter Olympics and Asian Games, we supplied over 50 million Panpan products without any complaints, receiving multiple recognitions and becoming a favorite among athletes worldwide. Panpan Food has earned widespread acclaim for ‘Made in China’ on both domestic and international stages.
In promoting high-quality development in the food industry, we focus on three main approaches:
1. Ongoing Innovation and Emphasis on Digital Empowerment
We understand that without innovation, a company risks becoming stagnant. Innovation is the key to sustainable growth and significant leaps forward. Panpan Food has made innovation a core part of our culture, continually enhancing our digital capabilities. For instance, we have collaborated with China Unicom to build a 5G smart factory, improving production efficiency. We’ve developed a quality inspection data sharing platform and a proprietary coding system, leading the industry in product traceability. These digital measures, encompassing everything from production lines to raw material origins and batches, help us build new consumer scenarios centered around data-driven decision-making. In summary, Panpan Food’s future value lies in data capability, integral to our innovation, transformation, and development. Without data, there is no future.
2. Implementing a Dual Carbon Strategy to Ensure Green and Low-Carbon Food Safety
Adhering to the principle that green mountains and clear waters are as valuable as mountains of gold and silver, Panpan Food deeply commits to the dual carbon strategy, establishing a scientific, reasonable, and efficient ESG management system. In 2022, we built China’s first zero-carbon factory in the leisure food industry, earning the title of National Green Factory and becoming a model for green manufacturing in our sector.
3. Expanding into International Markets and Strengthening the Resilience of the Entire Supply Chain
This year marks the 10th anniversary of the Belt and Road Initiative. As a leader in China’s leisure food industry, Panpan Food actively responds to national calls, seizing opportunities. We have established several joint R&D centers at home and abroad, focusing on major health issues in the food industry. By expanding our global supply chain and selling our products in over 50 countries and regions, Panpan Food is building a global food industry chain that covers resources, innovation, and markets along the Belt and Road.
Looking forward, Panpan Food will unwaveringly implement new development concepts and prioritize high-quality development. We believe that focus leads to depth, and depth leads to excellence. Panpan Food will continue to innovate our brand, products, channels, and terminal strategies, striving to build a new development pattern that is holistic, collaborative, and complementary, thus propelling the leisure food industry toward high-quality development.
In conclusion, I wish this forum great success. Thank you!
The theme of the forum is, ‘Deepening the Belt and Road Cooperation in Agriculture and Food: Jointly Creating a Better Life for Humanity.’ Leaders from the State Administration for Market Regulation, Ministry of Agriculture and Rural Affairs, Ministry of Industry and Information Technology, National Health Commission, General Administration of Customs, as well as leaders from Shanghai, Henan, Hainan, and other provincial governments, representatives of provincial market supervision departments, representatives of relevant United Nations organizations, the Shanghai Cooperation Organization, and embassies of South Africa, the Netherlands, Colombia, Sri Lanka, Bulgaria, Tanzania, Senegal, among others, along with over 400 delegates from domestic and international enterprises, participated in the forum. Guests collectively deliberated on agricultural cooperation and food industry development, contributing insights and strategies for the high-quality development of agriculture and food industries in the Belt and Road Initiative, highlighting the role of the forum as a platform for policy interpretation.
2023 marks the 10th anniversary of the proposal of the Belt and Road Initiative and the 10th anniversary of the Belt and Road Eco-Agriculture and Food Safety Forum. Over the past decade, the forum has been successfully held for 15 sessions within the framework of the National Food Safety Publicity Week and the China International Import Expo. The forum has solidly promoted high-quality joint construction of the Belt and Road, extensively conducted exchanges and cooperation in the agricultural and food industries, played a significant role in the development and safety of agricultural food industries in the countries along the route, and facilitated smooth international trade among the Belt and Road countries.
